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Ethereal Meadow

Part 1: The Plan

Mission Statement

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To craft romance, nature‑inspired corsets that bring soft fantasy into everyday life through sustainable materials, small‑batch production, and intentional craftsmanship.

Vision Statement

To inspire a world where fashion feels magical, ethical, and timeless, empowering individuals to express their most authentic selves.

Social Responsibility Plan

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Customer profile

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SWOT Analyses

Brand Identity

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Brand Statement

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Part 2: The Product

Line Sheet

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Cost Sheet

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Sourcing

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Lefty Production Co.​​​​​​​​

 

 Lefty Production Co. offers eco‑conscious, full‑service manufacturing with experience in women’s wear and custom pieces, using sustainable sourcing and advanced tools to reduce waste.

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Jinfeng Apparel​

  • International Manufacturer

  • Address: No.7, Dongfang 2nd Road, Humen Town, Dongguan City, Guangdong Province, China

  • Website: https://jinfengapparel.com/

 

Jinfeng Apparel provides full‑service women’s manufacturing with corset experience, offering design support, fabric sourcing, embroidery, custom labels, and certified sustainable production.

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Billoomi Fashion​

  • International Manufacturer

  • Address: Billoomi Fashion Pvt. Ltd, Plot 2A, Kehar Singh Estate, Saidulajab, New Delhi 110074, India

  • Website:   https://www.billoomifashion.com/

 

Billoomi Fashion provides full‑service manufacturing for small brands, including pattern making, fabric sourcing, embroidery, and sustainable options.

Competitive Costing

French Meadows​​​​​​​​​​

  • Price Range: $58 - $298

  • Wholesale: $29 - $149

  • Quality Assessment: Outer: 100% polyester; lining: 100% cotton. The piece is sustainable, high‑quality, and handmade, which contributes to its higher price.

  • Packaging: They use eco‑friendly materials, including recycled plastics, paper, and cardboard, to reduce their environmental footprint.

Scarlet Darkness​​​

  • Price Range: $50 - $79

  • Wholesale: $25 - $40

  • Quality Assessment: Good quality for the price, though not high‑end. It uses jacquard fabric and follows slow‑fashion practices.

  • Packaging: Packaging is minimal, functional, and eco‑conscious

Fanciful Doll​​​

  • Price Range: $182 - $334

  • Wholesale: $91 - $167

  • Quality Assessment: They use high‑quality materials and create sturdy, princess‑like corsets with handcrafted details. 

  • Packaging: Packaging is simple—just a branded cardboard box.

Sale Projection

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Part 3: The Partner

Distribution & Retailers

Distribution:

My intended distribution strategy begins with partnering with small Chicago boutiques that value sustainable fashion and support emerging brands. These boutiques attract customers who appreciate craftsmanship, romantic and whimsical aesthetics, and ethically made garments. Establishing a local presence allows customers to experience the quality and storytelling behind each piece. After building recognition, I plan to expand through e‑commerce and select boutiques in other states to reach a broader audience while maintaining a commitment to high‑quality, eco‑conscious garments.

Retailers:

Milk Handmade


Winsome


Alice & Wonder

Product Placement

Milk Handmade

Product’s Selling Appeal (Elevator Pitch):
Our romantic, fairytale-inspired corset collection is handcrafted from organic-cotton sateen, recycled-steel boning, and upcycled-pearl details. Our nature inspired designs pair beautifully with Milk Handmade’s commitment to local makers and slow fashion. Each corset blends artistry and wearability, giving customers a unique, story‑rich piece that elevates everyday dressing.

How the Retailer Benefits:
By carrying our collection, Milk Handmade benefits by offering customers distinctive, sustainable crafted statement pieces that align perfectly with the boutique’s commitment to ethical and local designs. Together, we will strengthen the store’s romantic, nature-inspired storytelling and attract customers seeking unique, handcrafted garments. 

Helping Buyers Achieve Their Profit Goals:
Our collection offers Milk Handmade, a high-value, low-risk product of small-batch, sustainable made garments that appeal to customers willing to invest in ethically produced, one-of-a-kind pieces. Because each corset is visually appealing and works for all seasons, they support consistent full-price sales.

Filling a Void in the Retailer’s Merchandising Assortment:
Our collection complements Milk Handmade’s locally made apparel by adding structured, sustainable pieces that bridge everyday and special-occassion wear. With high-quality materials and hand crafted details, it brings artistry while staying true to the boutique’s ethical, local designs. 

Direct Market Channels


One of a Kind Show​

  • Location: The Mart, Chicago, IL

  • Date: December 3-6, 2026

  • Cost: $1,350 - $2,675

  • Goal: To showcase my sustainable, romantic and fairytale like corset collection to a curated audience of shopper, stylists, and boutique buyers who attend to discover new small-batch brands. Also, to increase brand visibility and support building wholesale relationships. 


Renegade Craft 

  • Location: Bridgeport Art Center; 1200 W. 35th St. (Chicago, IL)

  • Date: December 18 – 20, 2026

  • Cost: $1000

  • Goal: To showcase my sustainable corsets to shoppers who value artisan fashion and are willing to invest in quality pieces, while building visibility and interest from potential boutique buyers.

 
Unique Markets

  • Location: ROW DTLA, Los Angeles, CA

  • Date: May 9–10 

  • Cost: $525 - $625

  • Goal: To reach younger shoppers who love fantasy-inspired, handcrafted fashion and are willing to invest in unique, premium pieces.​

Domain Name

Available Domain: etherealmeadowcollection.com
Cost: $22.99/year for domain registration; $71.88/year for hosting with GoDaddy.

Online Competitors

Selkie: Features fantasy-inspired dresses and ethereal silhouettes, popular for their fairy-tale aesthetic. 
Romantic Fairytale: It offers romantic, fairytale-inspired dresses and corsets with a soft, dreamy cottagecore and princesscore aesthetic. 
French Meadows: Slow-fashion brand offering sustainable, fantasy-inspired corsets and whimsical Renaissance-style clothing crafted from natural fibers.

 Website Design

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Part 4: The Process

Marketing Mix and Strategy

Ethereal Meadow’s eco‑friendly corsets fulfill customer desires for self‑expression, sustainability, and fantasy‑inspired fashion through romantic, everyday‑wearable designs made from organic and recycled materials. Products will be sold online at etherealmeadowcollection.com and in select Chicago boutiques, with most sales expected through e‑commerce. Priced at $190–$230, the brand sits between affordable labels like Scarlet Darkness and premium competitors like Fanciful Doll, offering strong value through small‑batch craftsmanship. Product launches will focus on TikTok, Instagram, and Pinterest, using visual storytelling, styling videos, and mood‑board content to drive discovery.

Phase 1: Introduction/Launch 

  • Strategy: Generate excitement and begin community‑building through storytelling and interactive digital marketing campaigns.

  • ​Tactic: Launch a TikTok and Instagram campaign featuring “everyday magic to full fairytale” styling videos for each corset, and promote the first‑drop release with teaser posts and a virtual launch event including a try‑on, Q&A, and early‑access discount.

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Phase 2: Growth

  • Strategy: Deepen customer relationships by fostering engagement, user‑generated content, a sense of belonging, and collaboration

  • Tactic: Partner with creators and encourage customers to share their looks using #EtherealMeadowStyle, supported by polls, feedback, and monthly styling challenges. Strengthen the community by spotlighting followers and offering early access and personalized rewards.


Phase 3: Maturity

  • Strategy: Strengthen long‑term loyalty through immersive experiences, boutique partnerships, and meaningful brand interaction.

  • Tactic: Host seasonal Everyday‑to‑Fairytale pop‑ups in Chicago boutiques featuring exclusive pieces, enchanted styling sessions, and an aesthetic photo corner. Use shareable promotions and in‑store experiences to attract new customers and deepen community connection.​

Financial Plan

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Brand Extension

Method of Product Expansion
The most appropriate method of product expansion for Ethereal Meadow is to introduce a complementary product line that aligns with our core mission of sustainability and fairytale-inspired fashion. For example, expanding from corsets into sustainable skirts made from eco‑friendly materials such as organic cotton, recycled polyester, hemp, and ramie. This would provide additional mix‑and‑match options for our existing customer base while staying true to our brand values.

Expanding Market Reach

Leverage Existing Retail Relationships:
Expanding into skirts enables us to strengthen our partnerships with boutiques like Milk Handmade, Winsome, and Alice & Wonder by offering a cohesive range of products that can be merchandised alongside our signature corsets.

E-commerce Growth:
Grow our e-commerce presence through intentional digital marketing that connects with eco-minded dreamers and showcases our new sustainable skirts. 

Social Media Campaigns:
Launch a dreamy, nature‑inspired social media campaign where influencers showcase our new skirt line to elevate engagement and increase brand visibility.

Pop-Up Events:
Host eco‑minded pop‑ups in high‑traffic areas to introduce our new skirt line through fairytale‑inspired styling, expanding reach, and strengthening customer connections. 

Strategic Partnerships:
Partner with other sustainable, fairytale‑inspired brands, boutiques, and creators to expand reach and elevate the launch of our new skirt line.

Bussiness Structure

Business Plan
 

CEO: Adriana Contreras

  • Oversee all aspects of Ethereal Meadow’s vision, strategy, and operations to ensure cohesive, sustainable brand growth. 


Creative: Millie Camacho

  • Handle all creative design, product development, and sustainable packaging for the brand. 


Social Media: Romina Chavez 

  • Manage online presence and engagement to grow Ethereal Meadow’s community and strengthen brand visibility. 


Business: Niyah Lewis

  • Handel day-to-day operations, budgeting, sourcing, and logistics to keep the brand running smoothly and sustainably. 


Sales: New Hire

  • Handles customer communication, implements sales strategies, manages retailer relationships, and drives revenue growth. 

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