Fashion Styling Project
Mission Statement
Adriana styles mostly women in their 20-40 who are in the workplace and need a little help to feel inspired and creative. These women are going towards a more city vibe, glamorous and elegant. Adriana helps them get in touch with their romantic side while keeping it professional and chic. Also gives a hint of a baddie aesthetic for those powerful hard-working women. Lastly, she provides a simple wardrobe for those casual days. Adriana wants her clients to feel powerful, confident, and beautiful but also comfortable.
Market Analysis
Adriana’s mass market focuses on females from all shapes and sizes from the age range of 20-40 years old with the style of professional, elegant, glamorous, and city vibes. For an in person styling, they are located in the Chicago area, but she also gives her services virtually whether through zoom, video call, or text.
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Personal Stylist Services, Rates & Fees
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Adriana will be consulting you on where to go with the client's wardrobe by their favorite style/aesthetic. This would help Adriana get to know her clients to get a deeper understanding of their goals. We would make a mood board for the client’s styling goals and help create the client’s unique look. She helps the client build their brand by using their vision goals and using clothing that fit your body type and skin tone. This can be done in person or virtually.
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$50
Personal Image Consulting:
Wardrobe Cleansing:
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This includes cleaning and organizing your full wardrobe. I’ll be suggesting clothing that are old or doesn't fit your aesthetic vision to be thrown out, sold, or donated. While keeping others and making space for new garments. This could be done both virtually and in person.
$70
Personal Shopping:
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This includes going store to store shopping for the clients clothing that would fit perfectly with their new wardrobe vision and goals. As well as making sure the clothing are long lasting.
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If the clients live far away, Adriana would look at stores near the clients area and pick out clothing for them. She will be working with the stores for when the clients come to the stores, it would already be in the fit room ready for them. From there, we would communicate either through video call or sending pictures from text.
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There is also the option of online shopping if the clients have time to wait for the clothing to arrive.
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$120
Outfit Selection:
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This includes pictures of all possible outfit combinations mixing your old and new items together for the option to have a visual image. We also talk about which outfit to wear for different occasions. This can be done in person or virtual.
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$100
InStyle is an American monthly magazine about women’s fashion founded in 1994. They post the latest fashion and beauty tips with each issue featuring celebrity style secrets, hot fashion trends, makeup, and more. It helps you create your own unique look.
Magazine: InStyle
Issue: August, 2023
Location: Chicago, IL
Theme: City vibes
InStyle Magazine
Story:
​After a long day of work, comes a night of well deserved freedom. Whether it’s by hanging out with friends or having a romantic night, Downtown Chicago is the perfect place for that. It gives off city night baddie while keeping it elegant and romantic. This article showcases fashion inspired by Downtown Chicago during the night.
Storyboard
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Model: Samantha Whippey
Height: 5’ 6” / 168cm, 5’6”
Hair and eye color: dark brown hair and brown eyes
Dress Size: 6/8
Shoe size: 4 in UK
Breast: 37” / 93.5cm, 32B
Waist: 24” / 60.5cm
Hips: 34” / 86cm
Outfit 1:
Outfit 3:
Outfit 2:
Outfit 4:
